Brand Engagement
MadMen on Twitter - Brand Hijacking, Brand Advocacy and Social Media identities
Digital Tip, a blog on social media, advertising and digital branding, made a post...
Read More Posts From This CategoryFan Culture
An Introduction to Fan Culture
Henry Jenkins, formerly of MIT’s Convergence Culture Consortium, started out...
Granting Power to Fans is Positive
As a culture, we are fascinated by the negotiation of value. This can easily be seen...
Read More Posts From This CategoryNews Briefs
A Twitter Mystery Solved - BusinessWeek
(via Businessweek) Tonight, lots of folks are waiting for Peggy Olson to give her 140-character acceptance speech at the Shorty Awards in New York City. The Shorty Awards honor the best producers of content on the microblogging service Twitter in 26 categories including advertising, business, finance, food, health and technology. Peggy Olson’s true... [Read more of this review]
MadMen on Twitter Hits the Wall Street Journal
From the Wall Street Journal, Feburary 11th, 2009. Elizabeth Holmes writes: “The microblog site Twitter has raised trivial communication to an art form. Inevitably, it has its gala awards ceremony, complete with feuding contestants. “Winners of the first annual Shorty Awards, honoring users of the medium of 140-character messages, or tweets,... [Read more of this review]
MadMen on Twitter in the News
Twitter OnMadMen Name: On Mad Men Location: The Internets Web: http://tinyurl.co… Bio: A critical look at the Mad Men on Twitter shenanigans. madmenontwitter@gmail.com Live interview with @peggyolson after the Shorty Awards …who is @peggyolson? Where did the campaign start? Why did she choose Peggy? Where do the fan and the character... [Read more of this review]
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